The brief from the GE CEO was simple: “Remind the world of the magic and wonder of what we do.” We did that by imagining what a girl would imagine her mom made at GE. 

Emmy nominee "Outstanding Commercial" 2014 
AICP Awards "Agency Art Direction" and "Visual Effects" 2014
Cannes Shortlist 2014
Communication Arts Advertising Annual 2014
Clio Awards (silver)
The National Addy Awards (1 gold, 1 silver)

SOCIAL MEDIA CAMPAIGN
For the social media portion of this campaign we asked the kids of real GE employees to describe in their own words what their parents or loved ones do at work. We picked the best responses and had 4 artists create works of art to dramatize them.